• Provides predictable sales cost
    • No matter how the economy is doing the costs remain the same.
  • Lowers sales costs
    • No overhead for direct employee: salary, health benefits, insurance benefits, travel expenses, stock and profit sharing, sick leave, vacation and holiday pay, payroll taxes, worker compensation, bonding fees, liability insurance.
  • Reduces administrative overhead
    • No internal cost for administrating and maintaining payroll.
  • Eliminates the costs of training and turn over in sales personnel
  • Gives immediate access to the market
    • Independent reps are familiar with the territory and may be calling on clients already.
  • Provides a highly experienced more aggressive sales force
    • Agents tend to be well educated. They live and die by the bottom line
  • Provides a broader sales context for your product
    • Complementing lines increase the value of the representative. It allows the representative to add value.
  • Adds marketing flexibility at less cost
  • Increases Sales

Manufacturers' Agents National Association (MANA)